Don’t let base of the pyramid millennials catch your company off guard

Hardly a day passes without a new article on how businesses are analyzing the needs, wants and spending trends of millennials. In the US alone, millennials (or Generation Y), those born between 1980 and 2000, represent 30 percent of the population. By 2025 they will be 75 percent of the workforce of this country. The impact that millennials are starting to have on the global economy, the environment, and politics is enormous. But “millennial mania” is dominated by studies, research and marketing efforts that focus on affluent individuals. Meanwhile, in Latin America and the Caribbean a market of 77 million low-income or base of the pyramid millennials goes almost unnoticed.

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WANTED: Innovative companies for a $760 billion market

It has been more than ten years since we first read about the base of the pyramid (BOP) and the large and virtually untapped market represented by this socio-economic segment. People at the BOP in Latin America and the Caribbean live on less than $10 a day, but they have benefited from the region’s economic growth between 2000 and 2010 and their incomes have been growing ever since. Latin America’s BOP now encompasses 406 million people and represents a market of $760 billion. A market segment that awaits for innovative companies.

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Counterintuitive ideas are the right answer for sustainable enterprises

Most business models are formulated by the top of the pyramid. Many business leaders and academics write on the must haves of a successful base of the pyramid (BOP) business model. Still quite a few of those business endeavors fail.  While reasons for failure vary, experience shows that the ability to observe, listen and understand the BOP’s social codes and priorities is key to successfully formulate and set up profitable, sustainable enterprises that target low-income markets.

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PEDAL YOUR BIKE. 3 Rides for Sustainability. #COP20

Leaders from government, civil society and the private sector are gathered in Peru this week for the final days of the 20th session of the Conference of Parties (COP) to define the way forward on climate change. Bringing climate change to the world stage communicates the urgency of the issue. Many companies are already engaged, and some have even based their business models on green principles. Bicycles are one tool. Check out three rides for sustainability:

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STEM minus Women = Private Sector Problem

By Kristin Dacey & Sanola Daley* Math and Science are for Men Women are not smart enough to be engineers. Women are not good at math. Isn’t this why globally men earn 70% of doctoral degrees in mathematics and the world rejoiced recently that a woman – Maryam Mirzakhani –won the top prize in mathematics for the first time?

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Energy Efficiency: A game changer for business & the environment

Energy efficiency is a simple concept. Do more with less. Channeled through a wide array of industries and organizational departments in Latin America and the Caribbean and elsewhere, a serious approach to energy efficiency has many winners - consumers, private firms and governments.

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