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Report: Growing as equals - Banking on women, a business opportunity

The women’s market is the largest emerging economy in the world and is underserved by the banking sector. This is an economy that, according to the Global Banking Alliance for Women (GBA), generates a consumption of US$20 billion and revenues of US$18 billion, which represents an amount that is greater than the Gross Domestic Product (GDP) of the U.S. and China put together.

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