Millennials and Shared Value: a perfect business strategy

Much has been said about the millennials, those born between 1980 and 2000, accounting for approximately 80 million people in the United States, and what they represent for the future of our society.  For businesses, for example, it is crucial to understand this new generation, both as consumers and employees, otherwise companies run the risk of becoming irrelevant and antiquated.  A recent Deloitte Survey shows that companies will need to change the way they do business in order to accommodate this new generation. Millennials do not begrudge businesses making a profit, but they also believe that businesses should have a purpose: being a catalyst in making a lasting, positive impact on society.