Overcoming stereotypes could save your business
By Susan Olsen, Lead Specialist, Opportunities for the Majority, IDB
Difficulty accessing financing, poor infrastructure and incapacity to scale are cited as reasons why businesses that target the (BOP) fail. Yet, an unwillingness to overcome base of the pyramid stereotypes could easily be the most important explanation as to why some BoP-focused companies aren’t successful. Shattering stereotypes before starting an inclusive business model was the basis for a provocative panel that took place during the Inter-American Development Bank’s BASE III Forum in Mexico City.