Three ways banks can attract more women customers
Narrowing the global gender gap could add $12 trillion in annual global gross domestic product by 2025. In Latin America and the Caribbean, access to finance for women-led companies is a key driver of this gap. Two out of five small and medium-sized businesses in the region are owned or managed by women, yet 70% of them still have unserved or underserved credit needs. Despite this discrepancy, there is an overwhelming sense of optimism: more than two thirds of active, early-stage women entrepreneurs are opening businesses because they see clear opportunities, not out of necessity.
