Déborah Martínez is a Senior Behavioral Economics Fellow at the IDB Research Department. She holds a Master's in Economics from George Mason University and a bachelor’s degree in Economics and Finance from The University of Texas at El Paso. Prior to joining the IDB Behavioral Economics Group, she worked as a Senior Associate at ideas42 where she applied behavioral economics to financial decision-making in Latin America, and charitable giving in the US.
World Water Day offers a chance to reflect on a vital resource that many of us take for granted: water. While changing people’s water consumption habits is not easy, strategies designed with human behavior in mind can help